In order to activate your The Elder Scrolls Online product, you will need to follow these steps:
- Log in to your Elder Scrolls Online account (you can create one here).
On the left side of the main page, you will find a column Account Summary with an option called Redeem Code.
Once you press it, a Redeem Code window will appear. There you will need to enter your product key.
Please bear in mind that Upgrade DLC and Tokens can only be activated once you have
The base game of The Elder Scrolls Online.